Palette

Press Cream

#FFFDF5

Page background — warm, not clinical white

Forest Text

#1C2B1E

Primary body text on all light surfaces

Citrus Press

#F4781E

CTAs, badges, price highlights, hover states — energetic pop

Vitality Green

#2E8B3A

Primary brand color — buttons, active states, icons, headings on light

Leaf Tint

#F4FBF0

Card backgrounds, section alternating rows, menu item containers

Forest Ink

#1A4D1F

Headings, nav, heavy text — grounding dark for the palette

Muted Sage

#4A5E4D

Secondary text, meta, descriptions, fine print

06 · Voice

Voice & tone

Your next-door neighbour who happens to have a nutrition degree and makes the best juice in Scarborough. Unpretentious, direct, locally proud. Not a wellness influencer — a real family business.

Warm · Neighbourly · Fresh · Honest

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