{
"name": "Brand Design System",
"description": "Omas Gegen Rechts Hürth — brand tokens, typography, voice guidelines, and social card motifs.",
"dataset_id": "ds_ogr_design_system_2026",
"dataset_slug": "ogr-brand-design-system",
"targetSchema": "design-system",
"published_at": "2026-04-14T16:32:39.155Z",
"api_version": "1.0",
"profileHandle": "omasgegenrechts-huerth",
"profileUrl": "/@omasgegenrechts-huerth",
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"userId": "108156561448132031856",
"handle": "omasgegenrechts-huerth",
"displayName": "omasgegenrechts-huerth",
"profileTitle": "Omas Gegen Rechts - Hürth ",
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"about": "Die Ortsgruppe Hürth der OMAS GEGEN RECHTS setzt sich engagiert mit Herz + Verstand für Demokratie, Toleranz und ein friedliches Miteinander in unserer Region ein. Die Initiative besteht aus Frauen – und Männern – der älteren Generation, die sich gegen Rechtsextremismus, Rassismus und Ausgrenzung starkmachen.\n\nMit kreativen Aktionen, Informationsveranstaltungen und gemeinsamen Treffen möchten die OMAS GEGEN RECHTS ein Zeichen setzen: Für eine offene, bunte und gerechte Gesellschaft, in der alle Menschen willkommen sind.",
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"isPublic": true,
"metadata": null,
"createdAt": "2025-11-15 03:07:42.299",
"updatedAt": "2026-04-14 16:16:12.736",
"stylePrompt": null,
"fixedBG": "https://res.cloudinary.com/dopsvrrvi/image/upload/v1763188758/uploads/pf_ee7319b3c811/22936fd0-98d4-498f-835d-54b49a828f4b.png",
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"data": {
"notes": "German civic organization opposing right-wing extremism. Brand uses the international anti-fascist red + black with warm cream. Dignified, not aggressive — the Omas voice is calm, authoritative, and warm. Never use confrontational imagery or heavy propaganda aesthetics.",
"colors": {
"bg": {
"use": "Page background — warm, like aged paper. Dignified, not clinical white.",
"name": "Warm Papier",
"never": "Dark-mode only — this is a warm-light brand",
"token": "--ogr-color-bg",
"value": "#F5F0EB"
},
"text": {
"use": "Primary body text",
"name": "Tinte",
"token": "--ogr-color-text",
"value": "#1A1A1A",
"contrastRatio": "16.2:1 on #F5F0EB · AAA"
},
"accent": {
"use": "Highlights, pull-quotes, warmth accent — hope rather than alarm",
"name": "Hoffnung Gold",
"never": "CTA buttons — too low contrast at small sizes",
"token": "--ogr-color-accent",
"value": "#C8941A"
},
"primary": {
"use": "Primary brand — headings, CTA buttons, accent bars, active badges",
"name": "Demokratie Rot",
"token": "--ogr-color-primary",
"value": "#CC0000",
"contrastRatio": "5.9:1 on #F5F0EB · AA"
},
"surface": {
"use": "Card backgrounds, info panels, modal surfaces",
"name": "Helles Grau",
"token": "--ogr-color-surface",
"value": "#FFFFFF"
},
"secondary": {
"use": "Body text, nav, strong text, card borders",
"name": "Nacht Schwarz",
"token": "--ogr-color-secondary",
"value": "#1A1A1A",
"contrastRatio": "16.2:1 on #F5F0EB · AAA"
},
"text_muted": {
"use": "Secondary text, captions, meta",
"name": "Staub",
"token": "--ogr-color-text-muted",
"value": "#5C5247",
"contrastRatio": "6.3:1 on #F5F0EB · AA"
}
},
"handle": "@omasgegenrechts-huerth",
"radius": {
"lg": "12px",
"md": "6px",
"sm": "3px",
"pill": "9999px"
},
"logoUrl": "https://res.cloudinary.com/dopsvrrvi/image/upload/Human2AI/uploads/pf_ee7319b3c811/0a47f435-def1-4d2d-9bda-2eb406bb7c30",
"shadows": {
"card": "0 2px 12px rgba(26,26,26,0.08)",
"panel": "0 1px 6px rgba(26,26,26,0.06)"
},
"spacing": {
"base": "8px",
"note": "Generous spacing — content-dense civic information benefits from breathing room",
"scale": {
"1": "8px",
"2": "16px",
"3": "24px",
"4": "32px",
"5": "40px",
"6": "48px",
"8": "64px",
"10": "80px"
},
"card_padding": "40px 48px"
},
"tagline": "Für Demokratie, Toleranz und ein friedliches Miteinander",
"version": "1.0",
"website": "https://human2ai.ca/@omasgegenrechts-huerth",
"industry": "Civic / Political Grassroots",
"brandName": "Omas Gegen Rechts — Hürth",
"typography": {
"notes": "Lora brings the dignified elder-stateswoman quality — classic serif with warmth. Source Sans 3 keeps body text readable and accessible for an older demographic. Never decorative or playful fonts. Never condensed or aggressive headline styles.",
"scale": {
"h1": {
"use": "Page headings",
"token": "--ogr-type-h1",
"weight": 600,
"size_px": 32,
"size_rem": "2rem",
"line_height": 1.2
},
"h2": {
"use": "Section headings, event titles",
"token": "--ogr-type-h2",
"weight": 500,
"size_px": 24,
"size_rem": "1.5rem",
"line_height": 1.3
},
"cta": {
"use": "CTA buttons — slightly larger than standard for accessibility",
"token": "--ogr-type-cta",
"weight": 600,
"size_px": 16,
"size_rem": "1rem"
},
"body": {
"use": "All body copy — generous line-height for senior readability",
"token": "--ogr-type-body",
"weight": 400,
"size_px": 17,
"size_rem": "1.0625rem",
"line_height": 1.75
},
"display": {
"use": "Social card hero headline",
"token": "--ogr-type-display",
"weight": 600,
"size_px": 48,
"size_rem": "3rem",
"specimen": "Wir stehen auf für Demokratie",
"line_height": 1.1
},
"label_eyebrow": {
"use": "Event type badges, category labels",
"token": "--ogr-type-label",
"weight": 700,
"size_px": 11,
"size_rem": "0.6875rem",
"tracking": "0.16em",
"transform": "UPPERCASE"
}
},
"font_primary": {
"family": "Lora",
"fallback": "Georgia, Times New Roman, serif",
"rationale": "Lora is dignified, warm, and reads as trustworthy. Perfect for a civic org led by older women. Italic variant carries the warmth of conviction.",
"google_fonts_url": "https://fonts.googleapis.com/css2?family=Lora:ital,wght@0,400;0,500;0,600;1,400;1,500&display=swap"
},
"font_secondary": {
"use": "Body copy, captions, navigation, UI labels — highly readable at 14px+",
"family": "Source Sans 3",
"fallback": "Helvetica Neue, Arial, sans-serif",
"google_fonts_url": "https://fonts.googleapis.com/css2?family=Source+Sans+3:wght@400;600;700&display=swap"
}
},
"brand_voice": {
"tone": "Würdevoll · Klar · Warm · Entschlossen",
"persona": "Eine erfahrene Großmutter, die mit ruhiger Autorität spricht — nicht wütend, nicht laut, aber absolut unmissverständlich. Sie hat Nazis schon öfter kommen und gehen sehen und ist nicht bereit, ihre Demokratie herzugeben.",
"register": "Ruhig, sachlich, warmherzig. Kurze klare Sätze auf Deutsch. Keine Ausrufezeichen-Kakophonie. Keine Panikmache. Fakten mit Würde.",
"cta_style": "Einladend, nicht fordernd: \"Komm vorbei\" oder \"Werde Teil unserer Gruppe.\" Nie Druck, nie Countdown.",
"vocabulary": {
"avoid": [
"Kampf",
"Krieg",
"vernichten",
"zerstören",
"Feind",
"radikal",
"extrem"
],
"preferred": [
"Demokratie",
"Toleranz",
"Hürth",
"gemeinsam",
"friedlich",
"Würde",
"Omas",
"Engagement",
"Ortsgruppe"
]
},
"prohibited_framing": [
"Aggressive or confrontational imagery",
"Heavy propaganda aesthetics",
"Fear-based calls to action",
"English-language content (this org communicates in German)",
"Pure black backgrounds — use #1A1A1A at most"
]
},
"image_style": {
"prompt": "group of elderly German women standing together outdoors in Hürth Germany, warm afternoon light, red scarves or signs visible, dignified and warm expressions, community atmosphere, genuine candid feeling, warm colour palette of red white and cream, democratic civic meeting energy, no text in image, no logos, 1080x1080 square format",
"fal_ai_model": "fal-ai/flux-pro/v1.1",
"style_references": "Documentary civic photography — real people, real streets, genuine warmth and conviction. Never stock-photo generic. Always specifically Hürth.",
"prohibited_elements": [
"Aggressive poses",
"Dark intimidating imagery",
"Text or logos in image",
"Cold blue tones",
"Generic crowd shots",
"Any imagery that could be misread as militant"
]
},
"produced_by": "Ruby / Janet Weiss — SYSTEMshift Design & Brand",
"social_card_motifs": [
{
"cta": "Alle sind willkommen",
"key": "veranstaltung",
"body": "Mittwoch, 19 Uhr · Hürth Stadtmitte",
"name": "Veranstaltungsankündigung",
"badge": "Veranstaltung",
"formats": [
"square",
"story"
],
"headline": "Nächstes Treffen",
"motifStyle": "bold",
"description": "Event announcement card — weekly meeting or public action."
},
{
"cta": "Mehr erfahren bei Klara Klartext",
"key": "fakten",
"body": "Klare Fakten, keine Polemik. Klara Klartext erklärt.",
"name": "Fakten-Karte",
"badge": "Faktencheck",
"formats": [
"square"
],
"headline": "Was die AfD wirklich fordert",
"motifStyle": "minimal",
"description": "Educational fact card — one clear fact per card."
},
{
"cta": "Werde Teil der Ortsgruppe",
"key": "zitat",
"body": "— Mitglied der OGR Hürth",
"name": "Stimmen-Karte",
"badge": "Stimme der Demokratie",
"formats": [
"square"
],
"headline": "\"Ich bin Oma. Und ich stehe auf.\"",
"motifStyle": "editorial",
"description": "Quote from a member or supporter."
}
]
},
"hasReachableCover": false,
"fixedBG": "https://res.cloudinary.com/dopsvrrvi/image/upload/v1763188758/uploads/pf_ee7319b3c811/22936fd0-98d4-498f-835d-54b49a828f4b.png",
"publicViewUrl": "https://human2ai.ca/@omasgegenrechts-huerth/ogr-brand-design-system",
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}