Bernadette Smail

SYSTEMshift AI Strategy Inc. · Toronto, Canada

• Own product strategy, discovery, architecture, hands-on build, and release decisions for Human2ai.ca (H:AI), an AI-as-a-Service platform for small and mid-sized businesses. • Translate founder and operator needs into brand-locked account-manager agents, specialist-agent workflows, custom client tools, connected accounts, approval gates, and reusable services. • Build and ship with Claude Design, Claude Code, OpenAI Codex, and VS Code Copilot across the Anthropic and OpenAI APIs using TypeScript, React, Node/Express, PostgreSQL, Cloudinary, and Render. • Originated and technically developed Klara Klartext with OMAS GEGEN RECHTS Hürth; co-built the Matti student-facing video-agent kiosk PoC with Toni Michel / Kung[foo]. • Built H2AI’s Higgsfield integration for approval-gated social video and product-campaign workflows, including provider routing, worker orchestration, and artifact lineage. • Shipped ElevenLabs voice agents for inbound reception and outbound appointment booking with calendar, Cal.com, n8n, and Odoo integrations.

TD Bank / TD Invent · Toronto, Canada

Led the intrapreneur build of a UX Research Repository as Product Owner, Service Designer, Product Design Lead, and Developer. Served 400+ HCD staff, iterated through 50+ prototypes, unlocked 12 years of research artifacts, saved approximately 234 hours per researcher annually, avoided $120K in licensing, and received the Above and Beyond Award in 2023.

IBM iX · Toronto, Canada

Led enterprise AI use-case discovery and North Star visioning with C-suite stakeholders during the Watson era across banking, education, airlines, and government. Built a reusable CCaaS enablement framework for 60+ TD lines of business and delivered strategy, research, service design, architecture, and product direction for Canada.ca, TD, BMO, RBC, Elections Canada, and IBM i2 Analyst’s Notebook.

Grip Limited · Toronto, Canada

Led research, information architecture, and usability work for Honda, Acura, Budweiser, Taco Bell, McCain, Splenda, Neutrogena, and Wonderbread.

Affinity Health · Toronto, Canada

Designed the end-to-end information architecture for a secure U.S. military portal and mentored the team in qualitative human-centred-design methods.

Netex Enterprises Inc. · Toronto, Canada

Built a patient-management system for the Elkie Adler Assistive Technology Clinic at Baycrest and Sunnybrook and a full-stack digital-signage platform using PHP and ActionScript 3.

Product Lead & Hands-on Builder

Owner-approved AI business team and client portal for SMBs combining brand-locked account-manager agents, specialist agents, connected accounts, custom tools, client-specific skills, approval gates, and reusable workflows. Uses Anthropic and OpenAI APIs and runs independently on a production web stack.

Originator & Technical Product Lead

Developed with OMAS GEGEN RECHTS Hürth and launched into public test in March 2026. The multilingual assistant supports political-statement analysis, responses to populist slogans, news interpretation, and age-appropriate educator materials. Product work spans discovery, conversational modes, guardrails, public launch, brand and campaign systems, and H2AI workflow integration.

Co-builder

Early multilingual technical PoC built with Toni Michel / Kung[foo]. Matti gives pupils a low-threshold first step for conflict, bullying, exclusion, digital harms, uncertainty, or asking for help, then prepares an explicit handoff to an authorized adult. Pedagogical, privacy, provider, and escalation decisions remain approval gates.

Product Integration Lead

Approval-gated integration for social video, product animation, and campaign-media generation, preserving brand, product, source-asset, and generated-artifact lineage.