Skip to selected work

Product leadership × hands-on build

Principal AI Product Manager / AI Builder

I turn ambiguous customer and operational problems into product direction, testable systems, and delivery teams that can carry the work forward — across product strategy, discovery, technical prototyping, adoption, and cross-functional delivery.

Open matching résumé Explore the work ↓
20+years across product, UX, service design, and hands-on build
15selected product, AI, and transformation cases
400+HCD staff served by the TD research-reuse product
60+business lines in scope for the TD CCaaS program
01

TD × IBM iX

Product systems at scale

Enterprise work where the product challenge was inseparable from operating models, research, governance, and cross-functional adoption.

01TD Bank / TD Invent2023

TD UX Research Repository

Product Owner · Service Designer · Product Design Lead · Developer

An intrapreneurial product that turned fragmented research history into a reusable knowledge system for TD's human-centred-design community.

What I owned

  • Owned product direction from discovery through build and internal release.
  • Iterated through 50+ prototypes with researchers and product stakeholders.
  • Built the working system with Power Apps, SharePoint, Power Automate, Forms, and Power FX.

Evidence / result

  • Opened 12 years of research artifacts to 400+ HCD staff.
  • Saved approximately 234 hours per researcher annually and avoided $120K in licensing.
  • Recognized with TD Invent's 2023 Above and Beyond Award.
  • Product strategy
  • Discovery
  • Technical build
  • Adoption
02IBM iX2022

TD Contact Centre transformation

Senior UX Consultant · Discovery and enablement lead

AI

A reusable discovery and enablement model for a complex CCaaS program spanning more than 60 TD lines of business.

What I owned

  • Designed a repeatable Sprint Zero and Mural-based discovery workshop model.
  • Created facilitation guides, an implementation playbook, project taxonomy, and reporting structures.
  • Shifted the engagement from one embedded UX expert to tools that implementation teams could use themselves.

Evidence / result

  • Made user-centred discovery repeatable across a program with 60+ business lines in scope.
  • Stopped discovery support from bottlenecking through one UX person.
  • Gave teams a consistent way to surface line-of-business needs without claiming uniform adoption or deployment.
  • AI discovery
  • Service design
  • Enablement
  • Operating model
03IBM iX2021

TD Domestic Wire Origination

Senior UX Consultant

A product-transformation engagement to replace a legacy wire-origination workflow with a clearer digital operating experience for branch employees.

What I owned

  • Mapped employee workflows, compliance constraints, and failure points.
  • Designed task flows, wireframes, role-based access concepts, and an interactive prototype.
  • Tested the target experience with the people responsible for originating wires.

Evidence / result

  • Produced a validated digital target for moving beyond Lotus Notes and paper-heavy processing.
  • Aligned experience, compliance, and implementation teams around one future-state workflow.
  • Product transformation
  • UX research
  • Prototyping
04IBM iX2020

My Service Canada future architecture

Senior UX Consultant · Service architecture lead

AI

A Benefits Delivery Modernization vision connecting citizen journeys, service design, and technical architecture into one future-state model.

What I owned

  • Synthesized prior research, technical inputs, and future-state concepts with IBM, Deloitte, and government stakeholders.
  • Created the large-scale service blueprint and architecture visualization that the program was missing.
  • Made proposed data, platform, and AI-assisted eligibility relationships understandable across disciplines.

Evidence / result

  • Delivered a shared visualization for stakeholder decisions and technical planning.
  • Connected service intent to system relationships without presenting the envisioned AI as deployed functionality.
  • Public sector
  • Service architecture
  • North Star
  • AI concept
05IBM iX2016

BMO Trident product bundle

Senior UX Consultant

A one-stop product-bundling concept that brought fragmented financial-product decisions into a single guided customer experience.

What I owned

  • Led iterative customer research, usability testing, experience flows, and prototyping.
  • Worked across product, design, research, and development to refine the bundle journey.

Evidence / result

  • Created an evidence-led experience direction for a consolidated banking-product flow.
  • Turned research findings into successive prototype decisions the delivery team could act on.
  • Banking
  • Product discovery
  • Usability testing
02

Founder-mode delivery

Current AI builds

Products where I own the connective tissue: product direction, architecture, implementation, governance, release decisions, and real-world handoffs.

06SYSTEMshift AI Strategy Inc.2024 — present

Human2ai.ca (H:AI)

Product Lead · Hands-on Builder

AI

An AI-as-a-Service platform that gives small and mid-sized businesses an owner-approved AI business team rather than a disconnected collection of tools.

What I owned

  • Own product strategy, discovery, architecture, hands-on build, and release decisions.
  • Design brand-locked account managers, specialist workflows, connected accounts, custom tools, and approval gates.
  • Build the production system across TypeScript, React, Node/Express, PostgreSQL, Anthropic, OpenAI, Cloudinary, and Render.

Evidence / result

  • Shipped a production platform that runs independently of a private operator workstation.
  • Turned repeatable client work into governed services, pipelines, reusable skills, and auditable artifacts.
  • AIaaS
  • Agentic systems
  • Product architecture
  • Full-stack build
View live work
07SYSTEMshift × OMAS GEGEN RECHTS Hürth2025 — present

Klara Klartext

Originator · Technical Product Lead

AI

A multilingual public civic-information assistant for understanding political statements, responding to populist slogans, interpreting news, and supporting educator preparation.

What I owned

  • Led discovery, conversational-mode design, guardrails, technical build, and public release.
  • Connected the assistant to a reusable brand, campaign, and Human:AI workflow system.

Evidence / result

  • Launched into public test in March 2026 with the partner organization.
  • Kept public interaction, content modes, privacy, and campaign production inside explicit product boundaries.
  • Conversational AI
  • Responsible AI
  • Public launch
View live work
08SYSTEMshift × Kung[foo]2026 — present

Matti school-kiosk PoC

Co-builder

AI

An early multilingual video-agent technical proof of concept offering pupils a low-threshold first step for conflict, bullying, exclusion, digital harms, uncertainty, or asking for help.

What I owned

  • Co-built the conversational and video-agent interaction concept with Toni Michel.
  • Designed the explicit handoff from a student interaction to an authorized adult.

Evidence / result

  • Produced a working technical exploration, not target-population validation.
  • Kept pedagogical, privacy, provider, and escalation decisions as unresolved approval gates.
  • Video agent
  • Safety handoff
  • Technical PoC
09SYSTEMshift AI Strategy Inc.2026 — present

H2AI × Higgsfield media workflows

Product Integration Lead

AI

Approval-gated production workflows for social video, product animation, and campaign media inside the Human:AI platform.

What I owned

  • Designed provider routing, worker orchestration, product controls, and approval boundaries.
  • Connected generation to exact brand, product, source-asset, and artifact lineage.

Evidence / result

  • Integrated multimodal generation without making a provider UI the product.
  • Preserved owner approval and provenance through the media-production path.
  • Multimodal AI
  • Workflow design
  • Governance
03

IBM iX archive

Discovery and transformation

Selected engagements showing the range behind the current AI-product practice: conversational concepts, public services, payments, health, tourism, and cultural experiences.

10IBM iX2019

Air Canada conversational booking PoC

Senior UX Consultant · Prototype lead

AI

An Axure proof of concept exploring conversational booking and seat-selection interactions as part of a future customer-service direction.

What I owned

  • Mapped conversational flows and built the interactive booking and seat-selection prototype.
  • Used the prototype to make an emerging interaction model concrete for stakeholder discussion.

Evidence / result

  • Created a testable concept and decision artifact.
  • The work is presented as a proof of concept — not as deployed AI or a production chatbot.
  • Conversational UX
  • Axure
  • Prototype
11IBM iX2020

Air Canada research automation and personalization

Senior UX Consultant

AI

A discovery engagement exploring how research workflows, customer evidence, and personalization concepts could support future airline experiences.

What I owned

  • Synthesized research and mapped opportunities for more reusable customer insight.
  • Translated future automation and personalization ideas into understandable product concepts.

Evidence / result

  • Produced a structured opportunity direction for product and stakeholder discussion.
  • Kept exploratory concepts distinct from implemented product claims.
  • AI discovery
  • Research synthesis
  • Personalization
12IBM iX2017

ExxonMobil Speedpass+ payment app

Senior UX Consultant

A mobile pay-at-the-pump experience shaped through field observation, usability research, and iterative interaction design.

What I owned

  • Conducted ethnographic research around real payment-terminal behaviour.
  • Led usability testing and translated findings into flows, wireframes, UI decisions, and an interactive prototype.

Evidence / result

  • Gave the product team direct evidence about speed, clarity, trust, and transaction confirmation.
  • Refined the end-to-end mobile payment flow without relying on unsupported adoption metrics.
  • Mobile payments
  • Ethnography
  • Usability
13IBM iX2017

Nova Scotia tourism digital strategy

Senior UX Consultant · Workshop lead

A multi-stakeholder discovery program bringing government, community, and tourism operators into one digital experience direction.

What I owned

  • Facilitated discovery and strategic-planning workshops across diverse stakeholder groups.
  • Co-created experience maps and converted competing needs into prioritized opportunities.

Evidence / result

  • Delivered an integrated digital roadmap and a shared basis for future decisions.
  • Aligned stakeholders without claiming downstream economic impact that the engagement did not measure.
  • Strategy
  • Workshop facilitation
  • Roadmapping
14IBM iX2019

Nova Scotia Health vaccination-uptake workshops

Senior UX Consultant · Lead facilitator

A service-design engagement focused on outreach and access challenges affecting vaccination uptake among underserved communities.

What I owned

  • Designed and facilitated workshops with health, government, and community stakeholders.
  • Developed service blueprints and prioritized outreach opportunities.

Evidence / result

  • Produced an actionable roadmap for improving access and outreach.
  • Did not treat the workshop output as proof of a measured change in vaccination rates.
  • Public health
  • Service blueprint
  • Facilitation
15IBM iX2018

AGO future-vision discovery

Senior UX Consultant

AI

A co-creation program that helped the Art Gallery of Ontario imagine more connected visitor experiences across now, near-future, and far-future horizons.

What I owned

  • Facilitated future-vision workshops and developed staged experience maps.
  • Used personalization, predictive analytics, beacon technology, and Watson AI as concept prompts rather than delivery claims.

Evidence / result

  • Created a structured North Star and roadmap for leadership alignment.
  • Separated immediate opportunities from longer-horizon experiments and speculative technology.
  • Strategic foresight
  • Experience mapping
  • AI concept

The throughline

Strategy that survives contact with delivery.

I pair product judgment with enough technical depth to make the next decision concrete — then build the operating model, evidence, and handoffs that let a cross-functional team deliver it responsibly.

Continue with the matching résumé →